Pierpoint Landing

Long Beach California

Don Ashley started in sportfishing working for his dad, the colorful Whitey Ashley at Pacific Landing in Long Beach in the early 1960's'. Don started running charter boats in the 1970's working for Russ Izor on the Indian. He built his first boat, the Cortez, at the Seaway boat company  and subsequently built the Aztec and Pacifica. Ashely sold the Cortrez so he could buy the Toronado from Roger Hess and the El Dorado from Eddie Diehl.  Ashley then sold  the Aztec to Curtis Wegener and the Pacifica to Guy Ashley In the 90's.

 Ashley partnered up with Curtis and Veronica Wegener to take over Berth 55 sportfishing in Long Beach. In 2000 they built Pierpoint Landing in Long Beach. Pierpoint Landing now has a fleet of fishing boats doing everything from 1/2, 3/4, 6- pack luxury yachts, overnight trips and multi day trip fishing the rich water of Baja California. They also run a fantastic whalewatch program and school trips. Pierpoint Landing is very active in Kid's fishing programs teaming up with 976-Tuna to provide fishing trips for hundreds of kid's every year. "Pierpoint landing and Don Ashley are responsible for getting more kids on the water and teaching them how to take care of the ocean than you can believe," said Philip Friedman from the 976-TUNA Youth Fishing Program. 

The Ashely legacy continues to be carried on by his two sons. His sons Richie and Jamie are both captains with thier own company, the Long Beach Bait Company. The Ashely brothers supply sportboats and private boaters with squid, sardines and anchovies on a daily basis carrying on a family tradition of great anglers..